Placing your banner advertising images on websites needs to be done in a way that is both effective and offers a positive return on investments. Here are three things to consider when choosing your placements when using banner advertising as a marketing strategy.
Does the website that you are going to use for your banner advertising attract the type of viewers that you want? Does it attract people who would be interested in your product or services? Remember the more targeted the placement of your banner advertising, the more effective it will be.
Does the website you are choosing offer the reader valuable content? Or are there so many ads on it that they would feel overwhelmed? Review the website to ensure that your potential client or customer will find quality content on the website in question. The longer a person is on a website, it is more likely that they will click on your banner advertising image.
Most people will not scroll down a page. That is why you want to make sure that your banner advertising image remains above the fold.
Following the guidance of these three things to consider when choosing placement for your banner advertising campaign, you should see an increase in traffic to your site and eventually conversions or sales.
The best way to determine what banners you wish to offer is to simply to surf around on leading websites and see how they do it. Why reinvent the wheel? If a leading website offers certain banner ad sizes on the homepage and other banner ad sizes on sub-pages, why not copy them?
How to Price Your Ads
There are many different niche markets, and depending on the niche you are in, the pricing of your ads can vary. This is generally due to your competitors setting the average price and your advertisers demanding a price that they are comfortable paying. Researching sites like yours can also give you an idea of the types of advertisers that may be attracted to your site.
There are many different niche markets, and depending on the niche you are in, the pricing of your ads can vary. This is generally due to your competitors setting the average price and your advertisers demanding a price that they are comfortable paying. Researching sites like yours can also give you an idea of the types of advertisers that may be attracted to your site. It is important that you don't price too high or too low. Pricing too high may not get you any sales. Pricing too low may get you quick sales, but you will be making less than you should be making. The best way to determine price is to simply surf around on websites in the same niche and see how they do it.
How Many Ads?
Websites with too many ads can look 'spammy' and cluttered, and it can decrease the value of your ads and hurt your ad sales. On the other hand, it would be a waste to under-utilize your website real estate. You have to find a positive medium.
You should search for the websites that are similar to yours. You have good chances to exchange banners with sites that operates in similar business niche, with the similar volume of traffic, similar pagerank, etc.
Link exchange has been a practice in the internet ever since. And it is a good practice too – if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations.
Do not exchange links if:
Do exchange links if:
We do not really encourage you to buy links.
We recommend to exchange links with quality websites in the similar business niche.
But if you really come up with the idea of buying links please check the following guidelines:
Search engine algorithms have changed considerably over the years. In the "olden days," the more links you had to your website, the better. But this is no longer the case. Now, the quality of the inbound links is far more important than the number of links. Many companies that tried to trick the system by purchasing many top ranked but unrelated links have been punished and even removed from search engine results
What is a safe paid link?
Make your link look, feel and read natural!
Your link should be in relevant text and on the relevant websites only!
Never place your link on spammy pages with lots of unrelated links!
There should be very few links on that page.
We recommend you to have a lot of variation of your anchor text.
Homepages are the most powerful links, but inner pages definitely are better for a safer link.
Buy links in moderation -10-20 new links a month maximum on newer sites is recommended.
After buying the links, you should monitor your link to make sure that they stay up and the host site stays clean.
Use your rankings as a springboard to gain natural links.
Keep making your site better. Know when to quit buying links.
Try to make your site popular.
Keep your site regularly updated and people will keep coming back.
Do you have content on your site that would be useful to the audience of the other site? If so, then email that site owner suggesting where it might be useful to link to you.
Make it so that people can comment on your site or reference you.